(01)
The Story
If it doesn't destroy you to the very core, is it even fire? Is it even passion? Ivana shot by Robin
Maya, a shy reef fish, dreamt of a vibrant coral castle. Using recycled plastic, she meticulously 3D printed swirling towers and luminous arches, determined to build a haven for her timid community.
The core process is put soul into the things we do. When a picture is captured, when concept is made, when idea springs to life... inspiration gets us to the first few steps and then the process is an obsession. This phase takes the soul of the artist and becomes a part of the work itself. This is a predefined standard before creating anything, this leads to burn out like Icarus but we need to be creatively ambitious like him.
(02)
The Concept
Here there's no deep thought around except to look at things in a four dimensional lens
(03)
The Brief
Make it look like we are in a matrix
